Case Study: Tales India Tours
Tales India Tours – Designing a Soulful Travel Experience with Heart-to-Heart Connection
Project Type
Client Work (under Dhoomatech)
Designed during my role as a UI/UX Designer at Dhoomatech – Dec 2024 to Present
Tales India Tours is a premium travel brand offering curated journeys across south India. As part of my work at Dhoomatech, I was tasked with designing a website that not only presents tour packages but emotionally connects with users and brings the brand’s heartful story to life.
The core goal was to build a clean, modern, and emotionally immersive experience that reflects the soul of India’s travel—creating a “heart-to-heart” connection with users.
My Role at Dhoomatech
UI/UX Design
Visual Direction
Responsive Web Design
Design System Setup
Developer Handoff Support
Client Requirement
The website must feel like a heart-to-heart connection. Not just a travel listing site—it should speak to the user, build trust, and make them feel part of the journey.
This emotion-driven vision shaped every design decision—from typography and color to layout and interaction flow.
Project Goals
Create a minimal & luxurious design aligned with premium travel
Make the experience feel personal and emotional
Guide users smoothly from discovery → exploration → inquiry
Ensure strong mobile responsiveness
Build trust through clarity, visuals, and tone
Design Strategy
1. Visual Storytelling
Full-screen photography showcasing India’s people, places, and moods
Human-centric visuals: local culture, real moments, landscapes
Narrative-style homepage layout that feels like a travel diary
2. Warm Aesthetic
Earth-tone color palette (beige, gold, soft browns) to reflect tradition and warmth
Rounded corners, soft shadows for emotional softness
Fonts that evoke elegance with approachability
3. Simple, Emotive Messaging
Buttons with phrases like “Start Your Journey” (vs. “Submit” or “View”)
Clean, conversational headings: “Explore India Like Never Before”
Avoided corporate or sales-heavy language—focused on connection
4. User Journey Optimization
Clear sticky navigation with tour filtering
Easy inquiry flow with quick access forms
Mobile-first design logic for travelers on-the-go
Seamless page flow from scroll to action
Tools Used
Figma
Miro (for flow planning & client notes)
Photoshop (image prep)
What I Learned
Designing with emotion requires more than beauty—it's about intention in every detail
Humanizing UX can make even commercial sites feel personal
Client communication and alignment helps turn vague ideas like "heart connection" into tangible design outcomes
How to balance storytelling with performance and responsiveness
